Improve yourself.
Improve your people.
Improve your business.

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Unlock the Power of Insightful Leadership

Simon Madden is more than a former AFL champion – he’s a catalyst for transformation. With decades of experience spanning elite sport, business, education, and people development, Simon combines practical wisdom with a strategic approach to inspire and empower organisations to thrive.

From Elite Sportsman to Elite Leader

Simon’s career as a professional athlete is a testament to discipline, resilience, and performance under pressure. As a highly decorated AFL player and premiership winner, his achievements are etched into football history. But Simon’s journey didn’t stop at the boundary line. He’s transferred these principles into the boardroom, guiding teams and leaders to achieve remarkable results.

Business Acumen Born From Experience

Simon’s leadership in the corporate world has earned him a reputation for driving cultural change and improving performance. His ability to distil complex challenges into actionable strategies is one of his key strengths. Whether it’s aligning teams, fostering innovation, or building a culture of accountability, Simon’s insights deliver measurable outcomes.

A Passion for People Development

Simon’s empathy and ability to connect with people have been key to his success. As President of the AFL Players Association from 1985 to 1989, Simon played a pivotal role in supporting career development and welfare for hundreds of athletes. It was here that Simon’s passion for people development truly flourished.

Education and Team Performance

Simon’s 15-year career in education, including his role as Vice Principal, has given him a profound understanding of how learning can transform individual and team performance. He combines this educational expertise with current research and real-world insights to inspire and educate teams to achieve their best.

Media Expertise and Broad Influence

With extensive experience in television, radio, and public speaking, Simon has continually been sought after by business, government, and media for his perspectives on life, leadership, and sport. His ability to engage audiences and deliver powerful, practical insights makes him a compelling voice in any arena.

Find out what people are saying ➔

On behalf of the Victoria Police, Special Operations Group (S.O.G.), I wish to take this opportunity to formally express our gratitude for your outstanding and thought provoking presentation to the S.O.G. Your vast knowledge, credibility and experience in effectively leading and maintaining high performing teams came to the fore during your presentation.

– Geoff Alway, Superintendent Protective Security Division, Victoria Police

I would like to take this opportunity to express my gratitude and appreciation for your contribution to our retreat. All participants enjoyed the theoretical sessions and widely appreciated the practical activities. They are still talking about how they enjoyed the interaction and participation and how much they have benefited from your coaching. Please accept my most sincere thanks for making our two day retreat a memorable one.

– Massimo Di Luca, Food and Beverage Manager, RACV City Club, Melbourne

I wanted to congratulate you on your presentation last night. It was very informative and enjoyable. Everyone around me was absolutely engrossed with what you saying. Thank you so much for your time and effort. Very much appreciated. In all a fantastic night and I thank you.

– John C Burt OAM, Principal Ballarat Specialist School

The sales team said it was the best seminar they had been to for a long, long time and they have started the week in a great mood. Staff morale is the greatest challenge these days and this is the happiest I have seen this team in 12 months – so thanks for organising the seminar for us and for being so real.

– Rosie Morehead, Sales Advertising & Marketing Manager, First National

Thanks so much for your presentation at our Managers meeting in Melbourne. The feedback about your presentation was outstanding. You delivered your messages in a way that the management team really enjoyed. Also thanks so much for the information about the other services you provide. Hopefully we can look at something more in the future.

– Suzanne Petterson, General Manager, Aged Care, Lend Lease